Steve Jobs quotes page 1
1955 - 2011, American businessman, co-founder and CEO of Apple
Be a yardstick of quality. Some people aren't used to an environment where excellence
Your time is limited, so don't waste it living someone else's life.
I have looked in the mirror every morning and asked myself: "If today were the last day of my
life, would I want to do what I am about to do today?" And whenever the answer has been
"no" for too many days in a row, I know I need to change something.
Don't let the noise of others' opinions drown out your own inner voice.
Sometimes life's going to hit you in the head with a brick. Don't lose faith. I'm convinced that
the only thing that kept me going was that I loved what I did.
You have to have a lot of passion for what you are doing. And it's totally true, and the
reason is, because it's so hard that if you don't, any rational person would give up. It's really
and you have to do it over a sustained period of time. So if you don't love, if you're not
having fun doing it, you don't really love it, you're gonna give up. And that's what happens to
most people actually. If you really look at the ones that ended up, you know, being
"successful" in the eyes of society and the ones that didn't, often times, it's the ones that
are successful love what they did so they could persevere. You know, when it got really
tough. And the ones that didn't love it quit.
No matter how smart you are, you need a team of great people.
Apple is like a ship with a hole in the bottom, leaking water, and my job is to get the ship
pointed in the right direction.
One of the keys to Apple is: Apple's an incredibly collaborative company. You know how many
comittees we have at Apple? Zero. We have no comittees. We are organized like a start-up.
One person's in charge of iphone OS software, one person is in charge of Mac hardware, one
person is in charge of iphone hardware engineering, another person is in charge of worldwide
marketing, another person is in charge of operations. It's organized like a start-up. We're the
biggest start-up on the planet.
Picasso had a saying: "Good artists copy, great artists steal." We have
shameless about stealing great ideas.
The most compelling reason for most people to buy a computer for the home will be to link it
into a nationwide communications network. We're just in the beginning stages of what will be
a truly remarkable breakthrough for most people - as remarkable as the telephone.
Steve Jobs, 1985
We've got cards and letters from lots of people that say that iTunes is their favourite app on
windows. It's like giving a glass of ice water to someone in hell.
Unfortunately, people are not rebelling against Microsoft. They don't know any better.
I'm the only person I know that's lost a quarter of a billion dollars in one year. It's very
Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the
square holes. The ones who see things differently. They're not fond of rules. And they have
no respect for the status quo. You can quote them, disagree with them, glorify or vilify them.
About the only thing you can't do is ignore them. Because they change things. They push the
human race forward. And while some may see them as the crazy ones, we see genius.
Because the people who are crazy enough to think they can change the world, are the ones
We think basically you watch television to turn your brain off, and you work on your
computer when you want to turn your brain on.
Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get
on with improving your other innovations.
I wish developing great products was as easy as writing a check. If that was the case,
Microsoft would have great products.
Ad campaigns are necessary for competition; IBM's ads are everywhere. But good PR
educates people; that's all it is. You can't con people in this business. The products speak for
Don't be trapped by dogma - which is living with the results of other people's thinking.
If you want to live your life in a creative way, as an artist, you have to not look back too
much. You have to be willing to take whatever you've done and whoever you were and
throw them away.
I would trade all of my technology for an afternoon with Socrates.
If you live each day as it was your last, someday you'll most certainly be right.
It's really hard to design products by focus groups. A lot of times, people don't know what
they want until you show it to them.
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to
do what you believe is great work. And the only way to do great work is to love what you
do. If you haven't found it yet, keep looking. Don't settle.
When I hire somebody really senior, competence is the ante. They have to be really smart.
But the real issue for me is, are they going to fall in love with Apple? Because if they fall in
love with Apple, everything else will take care of itself. They'll want to do what's best for
Apple, not what's best for them, what's best for Steve, or anybody else.
Every once in a while a revolutionary product comes along that changes everything. It's very
fortunate if you can work on just one of these in your career.
You can't just ask customers what they want and then try to give that to them. By the time
you get it built, they'll want something new.