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Steve Jobs quotes page 2

We don't get a chance to do that many things, and every one should be really excellent.
Because this is our life. Life is brief, and then you die, you know? And we've all chosen to do
this with our lives. So it better be damn good. It better be worth it.
Steve Jobs

Apple has some tremendous assets, but I believe without some attention, the company
could, could, could - I'm searching for the right word - could, could die.
Steve Jobs

That's been one of my mantras - focus and simplicity. Simple can be harder than complex:
You have to work hard to get your thinking clean to make it simple. But it's worth it in the
end because once you get there, you can move mountains.
Steve Jobs

We're gambling on our vision, and we would rather do that than make "me too" products. Let
some other companies do that. For us, it's always the next dream.
Steve Jobs

A lot of companies have chosen to downsize, and maybe that was the right thing for them.
We chose a different path. Our belief was that if we kept putting great products in front of
customers, they would continue to open their wallets.
Steve Jobs

I was worth over $1,000,000 when I was 23, and over $10,000,000 when I was 24, and over
$100,000,000 when I was 25, and it wasn't that important because I never did it for the
money.
Steve Jobs

Remembering that you are going to die is the best way I know to avoid the trap of thinking
you have something to lose. You are already naked. There is no reason not to follow your
heart.
Steve Jobs

The only problem with Microsoft is they just have no taste. They have absolutely no taste.
And I don't mean that in a small way, I mean that in a big way, in the sense that they don't
think of original ideas, and they don't bring much culture into their products.
Steve Jobs

I didn't see it then, but it turned out that getting fired from Apple was the best thing that
could have ever happened to me. The heaviness of being successful was replaced by the
lightness of being a beginner again, less sure about everything. It freed me to enter one of
the most creative periods of my life.
Steve Jobs

We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for
ourselves. We were the group of people who were going to judge whether it was great or
not. We weren't going to go out and do market research. We just wanted to build the best
thing we could build.
Steve Jobs

Quality is more important than quantity. One home run is much better than two doubles.
Steve Jobs

That's been one of my mantras - focus and simplicity. Simple can be harder than complex.
You have to work hard to get your thinking clean to make it simple. But it's worth it in the
end because once you get there, you can move mountains.
Steve Jobs

We used to dream about this stuff. Now, we get to build it. It's pretty neat.
Steve Jobs

Creativity is just connecting things. When you ask creative people how they did something,
they feel a little guilty because they didn't really do it, they just saw something. It seemed
obvious to them after a while. That's because they were able to connect experiences they've
had and synthesize new things.
Steve Jobs

Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying
we've done something wonderful… that's what matters to me.
Steve Jobs

Details matter, it's worth waiting to get it right.
Steve Jobs

Have the courage to follow your heart and intuition. They somehow already know what you
truly want to become. Everything else is secondary.
Steve Jobs

My model for business is The Beatles. They were four guys who kept each other's kind of
negative tendencies in check. They balanced each other and the total was greater than the
sum of the parts. That's how I see business: Great things in business are never done by one
person, they're done by a team of people.
Steve Jobs

We made the buttons on the screen look so good you'll want to lick them.
Steve Jobs

My job is not to be easy on people. My job is to take these great people we have and to push
them and make them even better.
Steve Jobs

Focus is about saying No.
Steve Jobs

I think if you do something and it turns out pretty good, then you should go do something
else wonderful, not dwell on it for too long. Just figure out what's next.
Steve Jobs

We've never worried about numbers. In the market place, Apple is trying to focus the
spotlight on products, because products really make a difference.
Steve Jobs

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