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Lee Iacocca quotes page 3

In the end, all business operations can be reduced to three words: people, product, and 
profits.
Lee Iacocca

I learned about the strength you can get from a close family life. I learned to keep going,
even in bad times. I learned not to despair, even when my world was falling apart. I learned
that there are no free lunches. And I learned the value of hard work.
Lee Iacocca

The greatest discovery of my generation is that human beings can alter their lives by altering
their attitudes of mind.
Lee Iacocca

Mistakes are a part of life; you can't avoid them. All you can hope is that they won't be too
expensive and that you don't make the same mistake twice.
Lee Iacocca

In a completely rational society, the best of us would be teachers and the rest of us would
have to settle for something else, because passing civilization along from one generation to
the next ought to be the highest honor and the highest responsibility anyone could have.
Lee Iacocca

The only rock I know that stays steady, the only institution I know that works, is the family.
Lee Iacocca

Whenever one of my people has an idea, I ask him to lay it out in writing. I don't want
anybody to sell me on a plan just by the melodiousness of his voice or force of personality.
You really can't afford that.
Lee Iacocca

For Nicola and Antoinette (his parents), America was the land of freedom - the freedom to
become anything you wanted to be, if you wanted it bad enough and were willing to work for
it. This was the single lesson my father gave to his family. I hope I have done as well with my
own.
Lee Iacocca

I have found that being honest is the best technique I can use. Right up front, tell people
what you're trying to accomplish and what you're willing to sacrifice to accomplish it.
Lee Iacocca

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