Grant Cardone quotes page 1
born March 21, 1958, American business coach, entrepreneur and
Anyone that suggests to me to do less is either not a real friend or very confused!
No economy, no matter how bad, can hold down a goal that is followed by enough action.
Almost every problem people face in their careers and other aspects of their lives - such as
failed diets, marriages, and financial problems - are all the result of not taking enough action.
I suggest that you become obsessed about the things you want; otherwise, you are going to
spend a lifetime being obsessed with making up excuses as to why you didn't get the life you
Criticism precedes admiration and - like it or not - goes hand in hand with success. Keep
pouring on the success, and sooner or later, the very same people who were putting you
down will be admiring you for what you have done.
Massive thoughts must be followed by massive actions. There is nothing ordinary about the
10X Rule. It is simply what it says it is: 10 times the thoughts and 10 times the actions of
other people... You never do what others do. You must be willing to do what they won't do -
and even take actions that you might deem "unreasonable."
Some people claim that expectations are the reason for unhappiness. However, I can assure
you from personal experience that you'll suffer greatly by setting subpar targets.
Success must be approached from an ethical viewpoint. Success is your duty, obligation and
Anyone who minimizes the importance of success to your future has given up on his or her
own chances of accomplishment and is spending his or her life trying to convince others to do
When you miscalculate the efforts you need to make something happen, you become visibly
disappointed and discouraged. This causes you to incorrectly identify the problem and sooner
or later assume that the target is unattainable and ultimately throw in the towel. Most
people's - including managers' - first response is to reduce the target rather than increase
Money and power follow attention, so whoever can get the most attention is the person who
takes the most action and sooner or later will get the most results.
I contend that the middle class is the most suppressed, restricted, and confined
socioeconomic demographic in the world. Those who desire to be a part of it are compelled to
think and act in a certain way where "just enough" is the reward.
Most people only work enough so that it feels like work, whereas successful people work at a
pace that gets such satisfying results that work is a reward. Truly successful people don't
even call it work; for them, it's a passion. Why? Because they do enough to win!
Approach every situation with an "in-it-to-win-it-whatever-it-takes" mind-set. Sound too
aggressive? Sorry, but that is the outlook required to win nowadays.
People want to be entrepreneurs. Everybody wants to be "the business man or woman."
Everybody wants to be the CEO or the vice-president. Look if you can't sell your product,
your ideas and your dreams, go work for somebody else because it is not going to happen.
You got to sell. When Lehman's collapsed 2 years ago, 28 months ago, the internal world, at
least in the United States all became sales people. CEOs, vice presidents, god-like figures,
bankers. If you can't sell, you're going to lose your job. If you can't sell, your dreams won't
come true. So selling for me, to answer your question, it encompasses everything. It's not
one small thing. For me to get the woman I want, or the mate I want, I got to sell the right
person. Most people don't do that. Most people say, "Oh, I can't get that, so I'll just drop
down a level."
Average is a failing formula.
I have been called a lot of things due to my commitment to action - a workaholic, obsessive,
greedy, never satisfied, driven, and even maniac... I have never had someone who is more
successful than I am considering my excessive action to be a bad thing - because successful
people know firsthand what it takes to achieve this kind of success.
No one is going to come to your house and make your dreams come true.
So before you say to yourself for the millionth time, "I would be happy if I just had ..." or "I
don't want to be rich - just comfortable" or "I just want enough enough to be happy," you
must understand one vital point: Limiting the amount of success you desire is a violation of
the 10X rule in and of itself. When people start limiting the amount of success they desire, I
assure you they will limit what will be required of them in order to achieve success and will
fail miserably at doing what it takes to keep it.
The people that are winning in this planet, the people that win don't have rules. It doesn't
mean they're unethical, it means they're there to take care of their family first, show me
somebody, show me a husband or a mother that will do anything for their family. I can make
them into a sales person.
Businesses fail first and foremost because their ideas weren't sold quickly enough and in
quantities great enough, and therefore they ran out of money.