Customer quotes page 1
Your most unhappy customers are your greatest source of learning.
One customer, well taken care of, could be more valuable than 10.000$ worth of advertising.
Approach each customer with the idea of helping them solve a problem or achieve a goal, not
of selling a product or service.
Most people have a tendency to consider trust as a factor that exists only in marriages. But
trust is a factor in all relationships: parent/child; boss/subordinate; friends/family members;
company/customer... Each of these relationships relies on trust. Once it's broken, the
relationship changes forever. And in each situation, the relationship pays a price.
Customers are the precious things; goods are only grass.
We take most of the money that we could have spent on paid advertising and instead put it
back into the customer experience. Then we let the customers be our marketing.
You keep customers by delivering on your promises, fulfilling your commitments and
continually investing in the quality of your relationships.
What is good for our customers is also in the long run good for us.
The customer is not always right - "fire" high-maintenance customers. Not all customers are
created equal. Apply the 80/20 principle to time consumption: What 20% of people are
consuming 80% of your time?
Do what you do so well that they will want to see it again and bring their friends.
Prostitutes go to jail. Their customers go home and read the New York Times. In this country
you're allowed to buy anything. If you need a shirt, you have a right to buy it. If you need
sex, you don't. What's more important, sex or a shirt?
Did you ever see the customers in health-food stores? They are pale, skinny people who look
half dead. In a steak house, you see robust, ruddy people. They're dying, of course, but they
Serving more people, increasing your customer base and making them more deeply engaged is
by itself good business.
It is not the employer who pays the wages. Employers only handle the money. It is the
customer who pays the wages.
Good scales bring good customers.
You can never go too far wrong by thinking like a customer who's new to the business.
Sir Richard Branson
No matter what your product is, you are ultimately in the education business. Your customers
need to be constantly educated about the many advantages of doing business with you,
trained to use your products more effectively, and taught how to make never-ending
improvement in their lives.
Robert G. Allen
Creating demand is hard. Filling demand is much easier. Don't create a product, then seek
someone to sell it to. Find a market - define your customers - then find or develop a product
The best way to find yourself is to lose yourself in the service of others.
The purpose of business is to create and keep a customer.
Peter F. Drucker
At Zappos.com, we decided a long time ago that we didn't want our brand to be just about
shoes, or clothing, or even online retailing. We decided that we wanted to build our brand to
be about the very best customer service and the very best customer experience.
A consultant is someone who saves his client almost enough to pay his fee.
Arnold H. Glasow
Statistics suggest that when customers complain, business owners and managers ought to
get excited about it. The complaining customer represents a huge opportunity for more
You can't just ask customers what they want and then try to give that to them. By the time
you get it built, they'll want something new.
Dealing with people is probably the biggest problem you face, especially if you are in
business. Yes, and that is also true if you are a housewife, architect or engineer.
If you make a sale, you make a living. If you make an investment of time and good service in
a customer, you can make a fortune.
A lot of companies have chosen to downsize, and maybe that was the right thing for them.
We chose a different path. Our belief was that if we kept putting great products in front of
customers, they would continue to open their wallets.
There is only one boss: The customer. And he can fire everybody in the company, from the
chairman on down, simply by spending his money somewhere else.
The purpose of a business is to create a customer who creates customers.
In the world of Internet Customer Service, it's important to remember your competitor is only
one mouse click away.
Friendly makes sales – and friendly generates repeat business.
Here is a simple but powerful rule: always give people more than what they expect to get.
Rule 1: The customer is always right. Rule 2: If the customer is ever wrong, re-read Rule 1.