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Advertising quotes page 2

Customers buy for their reasons, not yours.
Orvel Ray Wilson

The average TV commercial of sixty seconds has one hundred and twenty half-second clips in
it, or one-third of a second. We bombard people with sensation. That substitutes for thinking.
Ray Bradbury

Advertising in the final analysis should be news. If it is not news it is worthless.
Adolph S. Ochs

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell
lies to your own wife. Don't tell them to mine.
David Ogilvy

The best minds of my generation are thinking about how to make people click ads. That sucks.
Jeff Hammerbacher

Half the money I spend on advertising is wasted, and the problem is I don't know which half.
Lord Leverhulme

Nobody has ever built a brand by imitating somebody else's advertising.
David Ogilvy

Some are born great, some achieve greatness, and some hire public relation officers.
Daniel J. Boorstin

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