Advertising quotes page 2
Customers buy for their reasons, not yours.
Orvel Ray Wilson
The average TV commercial of sixty seconds has one hundred and twenty half-second clips in
it, or one-third of a second. We bombard people with sensation. That substitutes for thinking.
Advertising in the final analysis should be news. If it is not news it is worthless.
Adolph S. Ochs
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell
lies to your own wife. Don't tell them to mine.
The best minds of my generation are thinking about how to make people click ads. That sucks.
Half the money I spend on advertising is wasted, and the problem is I don't know which half.
Nobody has ever built a brand by imitating somebody else's advertising.
Some are born great, some achieve greatness, and some hire public relation officers.
Daniel J. Boorstin